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Stella and Budweiser makers look to merger
The Office of Fair Trading (OFT) has cleared the merger deal between the makers of Stella Artois and Budweiser brands.
InBev, a worldwide brewer from Belgium that supplies the Stella Artois and Beck's products, has now acquired Anheuser-Busch Companies, a beer organisation from the US that produces Budweiser.
The deal is the biggest all-cash acquisition in corporate history and is worth $52 billion (£31.9 billion).
Simon Pritchard, OFT senior director of mergers, explained that "there was no realistic prospect that drinkers of Stella, Beck's or Bud would pay more as a result of the merger" and, as there was extensive evidence to support the view, the deal was given the go-ahead.
Budweiser is the highest-selling premium bottled lager in bars, pubs and restaurants in the UK.
The OFT, which was formed in 1973, looks to give consumers the information and ability to make intelligent decisions and how to get the best price at markets.
InBev, a worldwide brewer from Belgium that supplies the Stella Artois and Beck's products, has now acquired Anheuser-Busch Companies, a beer organisation from the US that produces Budweiser.
The deal is the biggest all-cash acquisition in corporate history and is worth $52 billion (£31.9 billion).
Simon Pritchard, OFT senior director of mergers, explained that "there was no realistic prospect that drinkers of Stella, Beck's or Bud would pay more as a result of the merger" and, as there was extensive evidence to support the view, the deal was given the go-ahead.
Budweiser is the highest-selling premium bottled lager in bars, pubs and restaurants in the UK.
The OFT, which was formed in 1973, looks to give consumers the information and ability to make intelligent decisions and how to get the best price at markets.
19 November 2008.
© 2008 Adfero Ltd. All rights reserved. Unless expressly stated any views are not those of Shepherd and Wedderburn. News supplied by Adfero DirectNews.
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